Social Media Tips

Use the tips for fundraising success.

Maximize Your Polar Plunge Fundraising on Social Media!

Use platforms like Facebook, Instagram, TikTok, X (Twitter), and LinkedIn to connect with your friends, family, and coworkers when asking for support. Make sure to include your Polar Plunge Fundraising Page link in your posts (except on Facebook, where a direct fundraiser works better) to make donating quick and easy!

Top Tips for Social Media Success:

  1. Share Your Story:
    • Have a personal reason for plunging? Share it with your audience! Explain why the Polar Plunge and supporting Special Olympics Virginia means so much to you.
    • Use storytelling to show the impact your donors can have on the athletes' lives.
  2. Use Visuals:
    • Include photos or videos of past plunges or your plunge prep. A short, fun video on TikTok or Instagram Reels can grab attention fast!
    • Highlight the fun side of plunging—show off your favorite costumes or share a behind-the-scenes look at your plunge day preparations.
  3. Tag & Engage:
    • Tag Polar Plunge and Special Olympics Virginia in your posts:
      @PLUNGEVIRGINIA | @Polarplungeva | @SpecialOlympicsVirginia | @SpecialOlympicsVA
    • Use hashtags like #GoForTheCold, #PolarPlunge, #PlungeForACause, and #SpecialOlympicsVA to increase visibility.
    • Engage with comments, share updates on your progress, and thank your supporters directly in your posts.
  4. Create a Facebook Fundraiser:
    • Make donating easier by setting up a Facebook Fundraiser directly from your Polar Plunge Fundraising Page. Check out our easy How-To video for a step-by-step guide.

Copy & Paste These Ready-to-Use Posts:

  • Instagram/LinkedIn/X (Twitter):
    "I'm ready to #GoForTheCold, but I need your help! The Polar Plunge supports year-round sports, fitness, training, and health opportunities for individuals with intellectual disabilities. Will you join me in supporting these amazing athletes? (insert fundraising page link)"
  • TikTok/Instagram Reels:
    "Watch me plunge for a great cause! 🥶 Join me and support Special Olympics Virginia athletes by donating to my fundraising page! Every bit helps! (insert fundraising page link) #PolarPlunge #GoForTheCold"
  • Facebook Post:
    "This year, I'm plunging for Special Olympics Virginia! Donate to my Facebook Fundraiser and help me reach my goal—every dollar makes a difference for athletes with intellectual disabilities."
  • LinkedIn:
    "Looking to make a difference this winter? I'm taking the plunge to support Special Olympics Virginia! Your support helps provide year-round sports and health programs for individuals with intellectual disabilities. Join me or consider donating to my page! (insert fundraising page link)"