25 Years of Coolness
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New River Plunge

When: February 18, 2017

Where: Dudley’s Landing at Bisset Park, Radford

Break out your swim trunks and get set to get wet at the New River Polar Plunge® Fest, where hundreds will make their wintry dash into the frigid New River.

There will be a DJ, free hot chocolate, and more to get you warmed up before the plunge. It’s $100 to participate, but the more you raise, the cooler the incentives! Plus, we’ll have prizes for best costume and top fundraising totals. Students also are welcome to join us for the Cool School Challenge.

Plunger check-in/registration begins at 10 am. The Plunge takes place at 12 pm. Costume judging and announcements will begin at 11:45. There are heated changing tents for participants to use after they plunge.

Interested in joining us as a sponsor of the coolest event in 2017? Check out sponsorship opportunities.

Contact Info

Matt Camire
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Phone: 540.951.2918

Incentives (Download PDF)

Thank You to Our Sponsors