Polar Plunge® Winter Festival

It's the coolest thing you'll do all year. Whether you go for gold in Virginia Beach, Northern Virginia, Southwest Virginia or Richmond (new for 2015!), we'll help you take "cool" up a degree or two.

And with our new incentive program, the more you raise, the more rewarding! You get the chance to snag some really cool prizes, and you can earn colored bow ties to wear with pride as you brave the cold. Plus, it’s all for a great cause. Tie one on. Today.

Choose your event location above for registration and event details.