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Virginia Beach February 8, 2020

Ready to take an ice-cold dip with thousands of the coolest Special Olympics supporters in Virginia?! The Plunge has grown into so much more than just a chilly dip into the Atlantic.

We’re serving up beachfront races, costume contests, an artisan marketplace, live music, craft brews, Hawaiian-style eats from Aloha Snacks, and all the Wawa hot cocoa you could want. 

Join the Plunge Donate

February 8, 2020

Hilton Oceanfront Hotel
3001 Atlantic Ave
Virginia Beach, VA

The VA Beach Polar Plunge® Festival kicks off Saturday with the SunTrust Dash & Splash Challenge, a costume contest and parade down the boardwalk, the Plunge Marketplace featuring local artisans, frosty beverages, live music, free Wawa hot chocolate and coffee, and an icy dip into the frigid Atlantic Ocean with 3,000 of your closest friends.

Remember it's $100 to take the Plunge ‒ and it’s all for a great cause! 


Schedule of Events

10:00 am: Plunge Registration opens at the Hilton Virginia Beach Oceanfront (3001 Atlantic Avenue, Level 2).

10 am: Costume Contest registration inside the Hilton Virginia Beach Oceanfront. Table will be across from the Catch 31 entrance. Registration will be held until 11:30 am. Come seal your spot for the parade!

10:30 am: The Plunge Marketplace opens under the main heated tent, featuring unique local artisans and cool swag from our amazing partners. We’ll also be serving up Smartmouth’s frosty brews, Hawaiian-style eats from Aloha Snacks, and live music by The Flying Svengs!

12:30 pm: TJ Maxx Boogie Down the Boardwalk Costume Parade, meet at the Neptune statue across from Neptune's park to parade into the tent. Winners of the costume contest announced afterwards in the main heated tent. Meet us in the tent at 12:45 pm to hear the winners if you aren't participating in the parade!

1:15 pm: Opening Ceremony, safety briefing & Plunge check presentation under the big tent. Come see how much we’ve raised for Special Olympics Virginia athletes of all abilities!

2:00 pm: THE PLUNGE on the beach at 31st Street behind the Neptune Statue.

Until 3 pm: After you take your icy dip, warm up under the main heated tent with fabulous local artisans, live music, and more frosty brews and food from Smartmouth Brewing Co.and Aloha Snacks.

Contact Info

Meg Cary
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Phone: 757.962.1575

Official Partner Hotels

The Hilton Virginia Beach Oceanfront is our main event hotel. More updates coming soon on all of our amazing partners so you can come down Friday night and be here in time for the party on Saturday morning!

Hilton Virginia Beach Oceanfront

3001 Atlantic Ave.

Hilton Garden Inn

3315 Atlantic Ave.

Hyatt House Virginia Beach / Oceanfront

2705 Atlantic Ave.

Ocean Beach Club Resort

3401 Atlantic Ave.

Oceanfront Inn

2901 Atlantic Ave.

Oceanaire Resort Hotel

3421 Atlantic Ave.

Ramada Plaza by Wyndham

2809 Atlantic Ave.

The Virginia Beach is possible thanks to these amazing sponsors!

Interested in sponsoring the coolest event in 2020?  Click here to learn how!