This February Is Swimsuit Season.

Come chill with us at the Polar Plunge Festival, Feb. 5-6 between 31st - 34th Streets in Virginia Beach. This year, we're back and better than ever at a brand new host location - the Hilton Oceanfront Hotel. In addition to chilly dips in the ocean, we're also serving up a brand new 8K Run/Walk and a 1 Mile Dash & Splash!

So put on your Brave - just don't forget your swimsuit - and register today for any or all of the events below!

Cool School Challenge (Feb. 5) - students and teachers, it's time to suit up and jump in. The more you raise, the cooler the prizes. Check out this year's Cool School incentives, and round up your coolest friends. The Cool School Challenge is open to students in grades 3-12. 


Polar 8K (Feb. 6) - get cold feet for a cool cause at our new 8K along the boardwalk. Runners, walkers and stroller pushers of all ages welcome - you don't have to plunge to participate. 8K registration is $35 through Nov. 2; $40 from Nov. 3 through Jan. 4; $50 from Jan. 5 through Feb. 6. All participants will receive a T-shirt, plus the chance to earn cool incentives. Online registration closes Jan. 31 at 11:59 pm. Race route details coming soon.


1 Mile Dash & Splash (Feb. 6) - new 1 mile fun run for the young and young at heart. Open to all ages, registration is $15/person. All participants will receive a T-shirt, plus the chance to earn cool Plunge incentives.. Online registration closes Jan. 31 at 11:59 pm. Additional race information coming soon.


Polar Plunge (Feb. 6) - break out the swim trunks, sunglasses and mittens and get set to get wet. With every gutsy splash, you'll be helping our athletes discover how glorious it is to be a Special Olympics champion. All plungers must raise $100 to participate. Plus, the more you raise, the cooler the prizes. Check out our new Plunge incentives.


Online registration is strongly encouraged but if you can’t register online, download a printable pledge/registration form and bring it on event day.





Hotels: When you make a reservation, be sure to book your reservation in the Polar Plunge block to get the special Plunge rate, and to be able to use your voucher. If you book outside of the Plunge block, incentive vouchers will not be honored. *

Parking & Shuttles:
 details coming soon.

* Polar Plunge hotel vouchers cover the standard rate room. Plungers are responsible for taxes, incidentals and any upgraded rooms. Rooms must be reserved by plungers and held on their credit cards. Once a plunger registers and turns in his/her $750, he/she will be given a one-night hotel voucher that can be turned in to the hotel staff at check in or check out.

Volunteer Opportunities: Coming soon! 

Sponsor/Vendor Information:
Make the Plunge a team-building experience for your company AND give back through a corporate sponsorship package to gain on-site recognition and exposure. Or, showcase your product to more than 10,000 customers as a vendor. Want more information? Email Meg Massie, Director of Development.


Still have questions? Call us at 757.962.1575.


Resources & Downloads

Cool School Challenge Resources

The resources below are intended to help you recruit and fundraise for the Cool School Challenge.

For a toolkit overview highlighting all the great resources you'll find, click here.

For additional questions, please contact Linda Hollingsworth at or 757.962.1575. 

Cool School Challenge Posters
Two posters are available - one focused on high schools; the second on middle schools. The posters are set up as 8.5x11 and 11x17 PDF files. There are two versions of the 11x17 posters - one version includes an info block at the bottom to add in specific meeting details; the other includes a blank space to write in other information.
High School Poster Middle School Poster

8.5x11 (PDF)
11x17 with blank space (PDF)
11x17 with info block (PDF)
8.5x11 (PDF)
11x17 with blank space (PDF)
11x17 with info block (PDF)

Cool School Challenge Buttons/Stickers
You can easily drop the graphics into a standard label docoument to print stickers in house.

Cool School Challenge table sign
This table tent, which can be printed on a standard 8.5x11 sheet of paper, is perfect to use when setting up a recruitment station/table.
PDF mock up

Cool School Challenge banner
These banners could be printed and hung on a table or at an event to boost registrations. Two designs are included - one that is 8 feet wide, 3 feet high; the second is 8 feet high, 3 feet wide. PDF files are included here, but the vendor EPS files are too large to house here; please email Holly Claytor for a link to download those files.
Horizontal banner PDF
Vertical banner PDF

Cool School Challenge T-shirt
This is the 2016 Cool School Challenge shirt. If your school signs up 25+ participants, everyone gets a free shirt! If you are interested in utilizing the shirt graphics beforehand, please email Holly Claytor.

Cool School "challenge card"
You've been challenged! Use this card to "challenge" friends to join you. Write your name on the front, and your team contact on the back. You could set up the front/back PDF/JPG in a business card template in Word; we also will be distributing small batches of cards to participating schools.


PDF card front
PDF card back
JPG card front
JPG card back